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McDonald's to give away 9m Michael Morpurgo books with kids' meals

Fast-food giant will give away Mudpuddle Farm books for younger readers with purchase of food

From the red carpet to the golden arches: an unlikely champion in the battle to get children reading has emerged in the shape of McDonald's, which is set to give away nine million books by Michael Morpurgo, author of the smash hit children's novel War Horse, with its Happy Meals.

From: Books: Books + News | guardian.co.uk

Wednesday, 11 January, 2012

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